Remembering your Why

Updated: Jan 23, 2019

"If you want to be Terrific. You have to be Specific"

Regardless how long you have been in business, regardless of your position, the number of people working for you or the assumption "everything is great", the importance of 'taking stock' on a regular basis is essential not only for effective work ethics, but more importantly peace of mind.

The feeling of being overwhelmed is real, leads to depression, despair, anxiety, relationship breakdowns, false prioritisation, loss of Self, loss of Staff, loss of focus.

Remember the Purpose. Focus on the Outcome beyond the Business.

Below are four varying avenues you may consider focusing on as a start. This is scratching the surface. "If you want to be terrific, you have to be specific". Know you are not alone.


When we lose our Purpose, we lose our drive, we become fixated on competition, blame, we lose success, opportunity and relationships. We focus on the external and forget the internal: ourself

Think back to when you first started this business:

1. Why did you start, what was the vision?

2. What is most important to you when it comes to delivering for your clients?

3. What personal standards do you live by in your business?

4. What do you expect of your clients? Your team?


When we do not have an identifiable, measurable, communicated and simple structure; we have expectation, frustration, complaints and loss: staff, productivity, profitability, relationships, progress, legacy.

1. How do you structure your business to ensure you are moving towards your vision?

2. What is your approach when a problem arises?

3. What does success look like in each area of your business (areas identified through the structure that is in place)?

4. Do you have KPI's and clear benchmarks for success and are your team aware of what success in their individual role looks like?


Business owners all too often supplement staff accountability for their own in day to day events.

Knowing Who, Where, When, What, How not only creates positive, considered, communicated and motivational accountability, it also enables Succession Plans, Expansion and a Legacy.

You remember the Legacy right ? The purpose of entering the business: to create a lifestyle and not be overwhelmed....